Verve Spray Vitamins
Wellness is simply a spray away
BACKGROUND
Verve Systems LLC is dedicated to increasing human performance with natural wellness technology and options that include equipment, nutraceuticals, and recovery products. Each business unit is focused on users becoming the best they can.
CHALLENGE
Studies show that vitamin pills and capsules are absorbed 10-20% while sprays can boast a bio availability of 90+% - a signifcant advantage and value distinction. Sprays also offer those with sensory sensitivities or disabilities, and children and adults who find swallowing pills unpleasant, an alternative application that boasts added benefits. Developing a brand and packaging solution to stand out in the crowded vitamin and supplement market place, and showcase a sense of value, quality and convenience became paramount. Educating consumers on this new form factor, value proposition, user convenience and product purity a must.
SOLUTION
Verve sprays are Certified Gluten-Free, Certified GMP, Kosher, and GMO-free–always. No hard chemicals, binders, or fillers commonly found in capsules are part of our ingredients list. Each Verve Spray bottle provides a 30-day supply in TSA-compliant packaging that easily fits in your pocket or purse. No need to tote pill packs or swallow multiple capsules each day. Pills vs. Spray stories and depictions of the usage and effect with video and images led the way in social media and online advertsiing. Colorful POS with bold messaging reinforces the brand credibility with official quality and certifcation symbols, including cGMP, Kosher, USDA Organic and Non-GMO.
Verve Systems LLC is dedicated to increasing human performance with natural wellness technology and options that include equipment, nutraceuticals, and recovery products. Each business unit is focused on users becoming the best they can.
CHALLENGE
Studies show that vitamin pills and capsules are absorbed 10-20% while sprays can boast a bio availability of 90+% - a signifcant advantage and value distinction. Sprays also offer those with sensory sensitivities or disabilities, and children and adults who find swallowing pills unpleasant, an alternative application that boasts added benefits. Developing a brand and packaging solution to stand out in the crowded vitamin and supplement market place, and showcase a sense of value, quality and convenience became paramount. Educating consumers on this new form factor, value proposition, user convenience and product purity a must.
SOLUTION
Verve sprays are Certified Gluten-Free, Certified GMP, Kosher, and GMO-free–always. No hard chemicals, binders, or fillers commonly found in capsules are part of our ingredients list. Each Verve Spray bottle provides a 30-day supply in TSA-compliant packaging that easily fits in your pocket or purse. No need to tote pill packs or swallow multiple capsules each day. Pills vs. Spray stories and depictions of the usage and effect with video and images led the way in social media and online advertsiing. Colorful POS with bold messaging reinforces the brand credibility with official quality and certifcation symbols, including cGMP, Kosher, USDA Organic and Non-GMO.
